Tag: Strategy
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International Strategy. The English method in 3 points.
We learned a very easy to remember method during our time at the university of Buckingham, England, that we would like to share with you. We find this method very effective when it comes to planning your export strategy. It can also be used for any type of strategy or project. We still use it…
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Understand the purpose of an international strategy.
Why is this important to think about a global strategy ? We are often surprised and fascinated during exchanges with exporters to discover how many export by opportunity, almost by luck. Small and medium entreprises have many competitive advantages, but some are happy to receive calls and orders from nowhere, with no real desire for…
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4 Lines of thought for international success
Economy today means speed, agility and efficiency. Customers are globally spreaded, mobile and difficult to retain. The size of the company does not matter. It is worth less than before. Your speed of transformation and your ability to pivot are more significant than ever. “The fast eat the slow.” If you have admitted that your…
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The Export star
Think about the positioning your company on all of the 6 criteria of the Export star by creating a matrix for each export market. If you manage to perform well on at least two axes, you have a chance of penetrating the market locally. Communicate on these two axes and improve as much as possible…
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Export. Reasons for failure.
Business failure Financial failure Technical failure Human failure “Failure is an option here. If you’re not failing, you’re not innovating enough.” Elon Musk
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Where to start when you want to export ?
Method International growth involves a structured and defined approach. Prospecting will lead to a portfolio of prospects or also potential business partners with whom you will decide to collaborate. The type of partners will depend on the type of chosen distribution channel. Build a portfolio of prospects Different tools and organizations can be used: Prepare…
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5 tips for boosting your motivation and mental.
Things are changing and it impacts businesses and habits. It’s maybe the time to look elsewhere. But do not initiate an export process to escape the problems you would have locally. This is the worst approach. You would only change the nature of the problems and make them worse. Your desire to export must really…
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Want to start exporting and get started ? Do a final check-up.
You have achieved a market study, prospected targets and identified potential clients interested in your offer ? It’s time to take action. Hereafter a last check-up before the GO. Export diagnosis. Simple approach to optimize your market research. To define your company’s development strategy and adopt a coherent dual sectoral and geographical approach, international information…
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Export. Method to select a distributor.
Factors to consider when choosing a distributor for export markets It is sometimes effective to choose to go through a network of foreign distributors to start exporting.Here are some tips for finding a distributor based on my experience. During a distributor selection mission in a new target country, you must optimize with care the information…
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