Building markets for technologies that matter.

For more than 30 years, I have built, transformed and led businesses across international markets.

Throughout my career, one conviction has become increasingly clear: the world’s greatest innovations only create value when they successfully reach the market.

Today, my mission is simple.

To help the technologies that can improve the way we use water, energy, materials and natural resources become real-world solutions across Europe.

From Executive Leadership to Market Builder

“Turning meaningful innovation into real-world impact.”

I have spent my career leading international businesses, transforming organisations, developing new markets and building high-performing teams.

From industrial manufacturing and international expansion to entrepreneurship and business transformation, every experience has reinforced the same lesson:

Execution creates value.

Ideas matter.
Technology matters.
People matter.

But only execution changes reality.

Why XSEED?

Europe is entering one of the largest industrial transitions in its history.

Water scarcity.
Energy security.
Industrial decarbonisation.
Circular economy.
Climate adaptation.

Meanwhile, extraordinary technologies are emerging across Asia and around the world.

Many never reach the European market.

XSEED exists to bridge that gap.

Our Philosophy

Technology alone is never the solution.

People create change.

Leadership creates alignment.

Execution creates impact.

XSEED was built around a simple operating philosophy.

Purpose.

Create positive impact through meaningful innovation.

Vision.

Build Europe’s most trusted bridge between global technologies and local markets.

Values.

Execute.
Simplify.
Empower.
Enjoy.
Discover.

Leadership.

People first.
Technology second.

Living Minimalism.

Focus only on what truly creates value.

What We Build

Rather than representing isolated products, XSEED develops complementary technology ecosystems across six strategic domains.

💧 Water

⚡ Energy

🏗 Smart Buildings & Smart Cities

♻ Circular Economy & Materials

🏭 Industry & Automation

🌍 Climate & Nature

Why Me?

30+ years of executive leadership.

60+ countries.

CEO, entrepreneur, professor and international negotiator.

Former international rugby player and coach.

Black belt.

MBA.
Harvard.
MIT.
École Polytechnique Executive Education.

Most importantly…

A lifelong learner convinced that curiosity, humility and execution remain the greatest competitive advantages.

Extracurricular

Leadership, Governance & Academia

Founder & CEO
XSEED | Building markets for technologies that matter

Professor of International Negotiation & Business Development
Université de Picardie Jules Verne (UPJV), France

Executive Education Lecturer
ESC Compiègne Business School, France

Board Member, Projects Committee Chair & Innovation Committee Member
Réseau Entreprendre, France

Member
Centre des Jeunes Dirigeants (CJD) Artois, France
Copernic Leadership Program – Reinventing Leadership
New Economic Models & Mission-Driven Companies

Executive Education
Polytechnique X Exed
HarvardX
MIT Sloan Management

Publications & Research

Leading Strategic Transformation in Times of Crisis

Leveraging Lean Management and Financial Controlling to Restore Performance

An approach to transforming organisations facing operational and financial challenges through strategic execution, Lean Management and performance management.

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How Teams Really Work

Understanding Leadership, Collaboration and Collective Performance

A reflection on how leadership, trust and organisational dynamics shape high-performing teams.

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Export Strategies

Building Sustainable International Growth

Insights into international market development, commercial expansion and long-term export strategies.

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A Practical Guide to International Trade for Small Businesses

A practical handbook helping entrepreneurs navigate international trade, market entry and cross-border business development.

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How to Embody Effective Leadership When Acquiring an Impact-Driven SME

Executive Research Thesis – École Polytechnique Executive Education

Research exploring how leadership can successfully guide the transformation of SMEs while integrating economic performance with environmental and societal responsibility.

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Living Minimalism

A Philosophy for Leading, Deciding and Creating Lasting Value

An exploration of a new leadership philosophy built around simplicity, purpose, execution and human-centred organisations. Living Minimalism proposes that sustainable performance comes not from doing more, but from focusing relentlessly on what truly creates value.

Keywords: Leadership • Strategy • Systems Thinking • Sustainability • Executi