Tag: Strategy
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Lead and animate your export business network
In your international business development, you have built up your customer database, prospected, recruited your first agents or distributors. Good ! And now, what’s next? Why hiring a field coach is needed ? Because your success depends on the animation of your export offer. Organize the attractiveness of your product offer.When you have met your…
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The art of exporting
If you are reading this article, it’s may be because the purpose of your life is to successfully develop your business internationally. But this is unfortunately the case for only a few small companies. We think that every business whose products are worth it has the right, if not the duty, to export. But it…
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How not to be mistaken in the USA ? The 4 “ty” rules
Developing abroad, here is a good idea ! Setting out to conquer international markets requires ambition and motivation, but above all, you must have a clear definition of your medium/long-term objectives. We will talk about the need to adapt your approach when speaking to Americans. Before investing in a one-way ticket to California or imagining…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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Strategy. Don’t slaughter animals. Rather be like bamboo.
When we talk about the strategy to apply at international level, we realize that some nations have more tendencies to plan their actions over the long term than others, often for cultural reasons. Similarly, a small business will certainly not use the same strategic planning models as those used in large groups, those models found…
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Techniques for developing a successful international strategic positioning.
What is a strategy ? It is the art of coordinating the action of all the forces to achieve an objective. Think about the advantages that will give your offer a credible, different and attractive position in export markets and in the minds of your customers. Analyze your strategic positioning The positioning will be associated…
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Being an international solopreneur and exporter
Are you an expert in international marketing strategies? Become a Solopreneur. The rise of the Internet and the new era of digital platforms allow us to earn our living online and become global benchmarks in our areas of expertise. Free to travel full time, everywhere, carrying our lives in a backpack. You have chosen to…
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Best advice to first-time exporters
Sometimes we lead presentations on international growth to Entrepreneurs, First-time exporters and Sales managers. These new entrants in the conquest of new international markets are swimming on the blind-side, a bit like a driver without a map. Mandatory step for all exporters, we are in complete uncertainty about the possible destinations, the method to be…
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The art of leaving. Change your view, your mind and your heart.
To build a world-class business, you have to believe in an idea that offers something absolutely unique that will transform your market. To reach your potential, change the way you look at things and the world, your state of mind and open your heart. We are indeed unconscious victims of optical illusions and difference of…
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International Business. Are you using the right word ?
Your activities have different degrees of internationalization. Often, there is confusion of terms when we’re talking of a company which has an international activities. What is the difference between a company :International ?Transnational ?Multinational company ?Global ? It is necessary to distinguish each of these terms which have a particular meaning with a very different…
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