Tag: Segmentation
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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Techniques for developing a successful international strategic positioning.
What is a strategy ? It is the art of coordinating the action of all the forces to achieve an objective. Think about the advantages that will give your offer a credible, different and attractive position in export markets and in the minds of your customers. Analyze your strategic positioning The positioning will be associated…
Happy CEO 