Tag: Marketing
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How to create captivating presentations : tips from Garr Reynolds
To deliver dynamic presentations that express our ideas effectively, we must master PowerPoint and Keynote. Garr Reynolds, a renowned designer and professor in Japan, provides valuable guidance on avoiding mundane slides filled with redundant text and cluttered images. Let me share with you some of the insights I gained from reading one of the most…
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How to connect, create, and deliver value with your words
How to communicate better Communication is not just about sending and receiving messages. It’s about making a connection, creating a change, and delivering value (1). But how do you do that effectively? Here are some tips to help you communicate better, whether you are an exporter, an importer, or anyone who wants to make a…
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War strategies applied to international trade
We learned at university in England this effective theory on the tactics of war applied to Marketing. Military strategy is the art of coordinating, at the highest decision-making level, the action of all of the Nation’s armed forces to conduct a war or preserve the peace. The military combine their means and resources on three…
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Is your marketing boring?
Contrast Many people have companies whose products are very technical and innovative. As a result, they produce documents to present their assets. The whole problem is this duality between the need to produce information and the need to present it. Many managers speak too technically, too expertly. Speeches that are too technical and too long…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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International Strategy. The English method in 3 points.
We learned a very easy to remember method during our time at the university of Buckingham, England, that we would like to share with you. We find this method very effective when it comes to planning your export strategy. It can also be used for any type of strategy or project. We still use it…
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Perfect your pitch. Speech and support.
Each situation has its own presentation, especially at international level. When the stakes are high, know how to use the right sentences, the strong words to lead to new opportunities. Often, due to the diversity of your audience, often of non-English mother tongue, it is important to simplify the message. You can use “ready-to-use” sentences…
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