Tag: International
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Why are you traveling after all ?
The question seems simplistic but thinking about it, it is difficult to really answer it. We are not talking here about vacation trips that allow you to take a break, rest and discover idyllic landscapes or those who travel out of obligation, without looking, without noticing anything. No. We are speaking here to people who…
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Understand the purpose of an international strategy.
Why is this important to think about a global strategy ? We are often surprised and fascinated during exchanges with exporters to discover how many export by opportunity, almost by luck. Small and medium entreprises have many competitive advantages, but some are happy to receive calls and orders from nowhere, with no real desire for…
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Export. How to organize in-house team training ?
Many of you take on the role of trainer from time to time, occasionally or regularly, for your teams, partners, distributors or customers. From commercial, technical or product use training, transmitting know-how in an educational way is important to obtain short, medium and long-term results.I give you here my techniques acquired and used in my…
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Tips for Top Export Managers
The job of export manager is an exciting position. But sometimes hard.Here are some tips that I have learned over the years and that I have integrated into my habits and my organization. Key principles of self longevity and performance “What is the purpose of life ? Maybe do your part and improve the lot…
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Export and sustainability systemic change
Those who are lucky enough to travel to developing countries have been able to see the huge gap that separates poor countries from rich countries. Despite all the today’s economic intelligence and technologies, we have not managed to eradicate extreme poverty around the world. Liberalism and globalization are challenged by recurring crisis. The world has…
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How to defend your prices in an international context ?
Faced with the rise of buyer techniques and the opening of markets, negotiations on prices, conditions, benefits and services offered are now part of the daily lives of exporters.It is always difficult when it is necessary to bring back a business against an aggressive competitor. Is it an intimidation ? Will I lose the order…
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4 Lines of thought for international success
Economy today means speed, agility and efficiency. Customers are globally spreaded, mobile and difficult to retain. The size of the company does not matter. It is worth less than before. Your speed of transformation and your ability to pivot are more significant than ever. “The fast eat the slow.” If you have admitted that your…
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The Export star
Think about the positioning your company on all of the 6 criteria of the Export star by creating a matrix for each export market. If you manage to perform well on at least two axes, you have a chance of penetrating the market locally. Communicate on these two axes and improve as much as possible…
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Export. Reasons for failure.
Business failure Financial failure Technical failure Human failure “Failure is an option here. If you’re not failing, you’re not innovating enough.” Elon Musk
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Where to start when you want to export ?
Method International growth involves a structured and defined approach. Prospecting will lead to a portfolio of prospects or also potential business partners with whom you will decide to collaborate. The type of partners will depend on the type of chosen distribution channel. Build a portfolio of prospects Different tools and organizations can be used: Prepare…
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