Tag: International business
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Assertive export strategies: Maximizing your global market share

Embrace assertive communication: Counter aggression and manipulation Assertive communication blends self-affirmation with respect for others, a crucial skill in business. It empowers you to set boundaries, express yourself, and say “no” confidently. Assertivity is a soft skill in high demand among negotiators. In the competitive landscape of global trade, the stake of assertiveness in export…
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Who are you talking to? Why you should learn transactional analysis.

A guide to understanding yourself and others Why do we communicate the way we do? Why do we sometimes feel misunderstood or frustrated by others? Why do we need to understand ourselves and others better? The answer lies in transactional analysis, a powerful tool that helps us discover the three aspects of our personality that…
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Cross-Cultural communication: Challenges and strategies for avoiding misunderstandings

The Art of communicating according to cultures Different cultures have different ways of communicating, and this can lead to misunderstandings in a multicultural context. For example, the pause observed between each speaking turn is three tenths of a second for the French and five tenths for the Americans. The French also tend to speak fast…
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7 essential qualities for successful cross-cultural negotiation

Identifying the qualities required of an international negotiator Adapting to the cultural context when negotiating across cultures involves understanding and respecting the laws, customs, and traditions of the other party. This can include researching and familiarizing oneself with the other party’s legal system and cultural norms, as well as being mindful of differences in communication…
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ZOPA. How to avoid 3 costly mistakes in negotiation

The ZOPA factor (ZOne of Possible Agreement) Negotiation is a crucial skill in today’s world, both in business and in your personal life. Some common mistakes may seem harmless at first, but they can cost you a lot of time and money in the long run. An elite negotiator should absolutely know these 3 pitfalls…
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Towards a new globalization? Challenges for international business.

We had the pleasure of being called upon as Speaker by the Sorbonne Symposium association during a symposium on the theme of globalization. Why did we arrive at globalization as we know it today? One of the main reasons is that the United States, from 1982, wanted to change the world and adapt it to…
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The art of exporting

If you are reading this article, it’s may be because the purpose of your life is to successfully develop your business internationally. But this is unfortunately the case for only a few small companies. We think that every business whose products are worth it has the right, if not the duty, to export. But it…
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International Strategy. The English method in 3 points.

We learned a very easy to remember method during our time at the university of Buckingham, England, that we would like to share with you. We find this method very effective when it comes to planning your export strategy. It can also be used for any type of strategy or project. We still use it…
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Improve your business by immersing yourself in new cultures

Today’s global economy has changed so much and at such a speed that companies, attacked in their own internal markets, have had to adapt and conquer new frontiers to remain competitive.In this race against time, men and women knew how to adapt to the international context of their tasks in order to perform. How ?…
