Tag: Globalization
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Towards a new globalization? Challenges for international business.

We had the pleasure of being called upon as Speaker by the Sorbonne Symposium association during a symposium on the theme of globalization. Why did we arrive at globalization as we know it today? One of the main reasons is that the United States, from 1982, wanted to change the world and adapt it to…
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Think global, act local and keep your culture alive.

Are you looking for a development model? Globalization pushes our economies to standardize codes and to impoverish local cultures, step by step, in favor of a capitalist model directing financial flows towards the most dominant big brands. Never forget your roots. It is time to impose a circular economy model of co-development between all countries.…
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Export. A passion you can pursue in your life.

Very often, the international perception that we have of international trade comes from school books. To explain the balance of payments between countries, the illustrations shown to the students are a bottle of red wine for France, an iPhone for the USA, cars for Germany, lambs for New Zealand, barrels of oil for the Emirates……
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International Business. Are you using the right word ?

Your activities have different degrees of internationalization. Often, there is confusion of terms when we’re talking of a company which has an international activities. What is the difference between a company :International ?Transnational ?Multinational company ?Global ? It is necessary to distinguish each of these terms which have a particular meaning with a very different…
