Tag: Export
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Think global, act local and keep your culture alive.
Are you looking for a development model? Globalization pushes our economies to standardize codes and to impoverish local cultures, step by step, in favor of a capitalist model directing financial flows towards the most dominant big brands. Never forget your roots. It is time to impose a circular economy model of co-development between all countries.…
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Be different. Spend less. Share more.
Why do you go to work every morning?Why do you manufacture and sell these particular products or services?Why do you export? What is the essential reason?What is your real and root cause through the process of internationalization? If you don’t know how to answer these questions, your future foreign clients will certainly want to know…
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Lead and animate your export business network
In your international business development, you have built up your customer database, prospected, recruited your first agents or distributors. Good ! And now, what’s next? Why hiring a field coach is needed ? Because your success depends on the animation of your export offer. Organize the attractiveness of your product offer.When you have met your…
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Export. How to take the leap.
What are the challenges of international trade? 1- Human relationsYou will deal with foreigners with cultural differences. In any interaction, there are contacts. Who says contact says human interaction, therefore for export, multicultural interaction. Plurality leads to ambiguity and ambiguity to doubt. Does doubt make it easier to close deals? No. You must therefore master…
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The art of exporting
If you are reading this article, it’s may be because the purpose of your life is to successfully develop your business internationally. But this is unfortunately the case for only a few small companies. We think that every business whose products are worth it has the right, if not the duty, to export. But it…
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How not to be mistaken in the USA ? The 4 “ty” rules
Developing abroad, here is a good idea ! Setting out to conquer international markets requires ambition and motivation, but above all, you must have a clear definition of your medium/long-term objectives. We will talk about the need to adapt your approach when speaking to Americans. Before investing in a one-way ticket to California or imagining…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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Being an international solopreneur and exporter
Are you an expert in international marketing strategies? Become a Solopreneur. The rise of the Internet and the new era of digital platforms allow us to earn our living online and become global benchmarks in our areas of expertise. Free to travel full time, everywhere, carrying our lives in a backpack. You have chosen to…
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Export. A passion you can pursue in your life.
Very often, the international perception that we have of international trade comes from school books. To explain the balance of payments between countries, the illustrations shown to the students are a bottle of red wine for France, an iPhone for the USA, cars for Germany, lambs for New Zealand, barrels of oil for the Emirates……
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Best advice to first-time exporters
Sometimes we lead presentations on international growth to Entrepreneurs, First-time exporters and Sales managers. These new entrants in the conquest of new international markets are swimming on the blind-side, a bit like a driver without a map. Mandatory step for all exporters, we are in complete uncertainty about the possible destinations, the method to be…
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