Tag: Differentiation
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Be different. Spend less. Share more.
Why do you go to work every morning?Why do you manufacture and sell these particular products or services?Why do you export? What is the essential reason?What is your real and root cause through the process of internationalization? If you don’t know how to answer these questions, your future foreign clients will certainly want to know…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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Techniques for developing a successful international strategic positioning.
What is a strategy ? It is the art of coordinating the action of all the forces to achieve an objective. Think about the advantages that will give your offer a credible, different and attractive position in export markets and in the minds of your customers. Analyze your strategic positioning The positioning will be associated…
Happy CEO 