Tag: Communication
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How to navigate cultural differences and negotiate effectively with a Gentlemen’s agreement and a Letter of Intent.
The role of culture. How to use oral and written communication skills to seal a deal Oral and written communication have often been seen as opposing modes of expression, with the former being associated with lower status and the latter with higher prestige. However, this dichotomy overlooks the complexity and diversity of both forms of…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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Why creativity is essential?
Beauty = Well-being Well-being = Creativity Creativity = New ideas Think back to all the office meetings, conventions, presentations you’ve been to. Worse, the number of speakers who read exactly what is written on the screen without a single word exchanged with the audience. “Often too much is the enemy of good.“ In many cases,…
Happy CEO 