The best secrets for international business.
Top tips for building a successful export strategy.
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of… Read more
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Strategy. Don’t slaughter animals. Rather be like bamboo.
When we talk about the strategy to apply at international level, we realize that some nations have more tendencies to plan their actions over the long term than others, often for cultural reasons. Similarly, a… Read more
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Techniques for developing a successful international strategic positioning.
What is a strategy ? It is the art of coordinating the action of all the forces to achieve an objective. Think about the advantages that will give your offer a credible, different and attractive… Read more
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Moving from place to place
Are you a very big traveler? This breed of hiking traveler with a backpack and for whom encounters and discoveries are a rare quest, an inner journey. Their point of view is interesting because unlike… Read more
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Being an international solopreneur and exporter
Are you an expert in international marketing strategies? Become a Solopreneur. The rise of the Internet and the new era of digital platforms allow us to earn our living online and become global benchmarks in… Read more
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Lean office: maximizing the performance of export processes
The lean office approach aims to streamline your processes and reduce waste by identifying and eliminating unnecessary steps and activities. We goes over the essential elements to know to make your leadership and business more… Read more
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Happy CEO | Leadership, Strategy & International Growth 