Category: Strategy
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The secrets of long-term innovation strategies of market leaders
Leading companies are increasingly adopting more social and environmental concerns in their long-term (2030-2050) corporate innovation strategies, such as employee well-being, humanism, carbon neutrality, and sustainable development goals. “We have the capacity to create a remarkably different economy: one that can restore ecosystems and protect the environment while bringing forth innovation, prosperity, meaningful work, and…
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Strategy and crisis
According to the Greek etymology, “strategia” means “command” with an evolution of meaning towards “the art of the strategist”, political and military art at this time and for many centuries. In economics, strategy is a set of choices of objectives and means that guide the medium and long term activities of an organization or a…
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War strategies applied to international trade
We learned at university in England this effective theory on the tactics of war applied to Marketing. Military strategy is the art of coordinating, at the highest decision-making level, the action of all of the Nation’s armed forces to conduct a war or preserve the peace. The military combine their means and resources on three…
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Be different. Spend less. Share more.
Why do you go to work every morning?Why do you manufacture and sell these particular products or services?Why do you export? What is the essential reason?What is your real and root cause through the process of internationalization? If you don’t know how to answer these questions, your future foreign clients will certainly want to know…
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Strategy. Don’t slaughter animals. Rather be like bamboo.
When we talk about the strategy to apply at international level, we realize that some nations have more tendencies to plan their actions over the long term than others, often for cultural reasons. Similarly, a small business will certainly not use the same strategic planning models as those used in large groups, those models found…
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Techniques for developing a successful international strategic positioning.
What is a strategy ? It is the art of coordinating the action of all the forces to achieve an objective. Think about the advantages that will give your offer a credible, different and attractive position in export markets and in the minds of your customers. Analyze your strategic positioning The positioning will be associated…
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International Strategy. The English method in 3 points.
We learned a very easy to remember method during our time at the university of Buckingham, England, that we would like to share with you. We find this method very effective when it comes to planning your export strategy. It can also be used for any type of strategy or project. We still use it…
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Understand the purpose of an international strategy.
Why is this important to think about a global strategy ? We are often surprised and fascinated during exchanges with exporters to discover how many export by opportunity, almost by luck. Small and medium entreprises have many competitive advantages, but some are happy to receive calls and orders from nowhere, with no real desire for…
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