Category: Marketing
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How to connect, create, and deliver value with your words
How to communicate better Communication is not just about sending and receiving messages. It’s about making a connection, creating a change, and delivering value (1). But how do you do that effectively? Here are some tips to help you communicate better, whether you are an exporter, an importer, or anyone who wants to make a…
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Is your marketing boring?
Contrast Many people have companies whose products are very technical and innovative. As a result, they produce documents to present their assets. The whole problem is this duality between the need to produce information and the need to present it. Many managers speak too technically, too expertly. Speeches that are too technical and too long…
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Why creativity is essential?
Beauty = Well-being Well-being = Creativity Creativity = New ideas Think back to all the office meetings, conventions, presentations you’ve been to. Worse, the number of speakers who read exactly what is written on the screen without a single word exchanged with the audience. “Often too much is the enemy of good.“ In many cases,…
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Perfect your pitch. Speech and support.
Each situation has its own presentation, especially at international level. When the stakes are high, know how to use the right sentences, the strong words to lead to new opportunities. Often, due to the diversity of your audience, often of non-English mother tongue, it is important to simplify the message. You can use “ready-to-use” sentences…
Happy CEO 