Category: Innovation
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Crises, a catalyst for change and innovation.
Schumpeter’s creative destruction theory. Beyond the need to adapt the management of organizations to the threats of crises, Joseph Schumpeter showed us that these periods of transformation are above all conducive to innovation. Toyota’s organizational model, itself born at the end of the Second World War in a devastated Japan, is one of the most…
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The Reason-based choice method for export
A unique marketing approach and methodology had been developped based on 3 fundamental axes. This method, called the Reason-based Choice method, allows to minimize as much as possible the risk-taking inherent in a strategy of differentiation through innovation. It enable managers to make the most effective choices. Differenciate differentiation and innovation. Innovation is one of…
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