PDCA: A simple and effective way to refine your strategy and adapt to change

Excellence is not a destination; it is a continuous journey that never ends

When you run a company, you face many challenges and uncertainties, especially in times of crisis.

You may have to deal with competitors, customers, investors, regulators, employees, and other stakeholders who have different expectations and demands.

You may have to make decisions with incomplete or conflicting information, under tight deadlines and high pressure.

You may have to deal with problems that seem impossible to solve, or situations that seem hopeless to change.

How do you cope with all these difficulties and still achieve your goals?
How do you refine your strategy in crisis time?

One of the most powerful methods that can help you is the PDCA approach.

PDCA stands for Plan, Do, Check, Act

It is a cycle of continuous improvement that can help you solve any problem, improve any process, and optimize any performance.

  • PDCA is a cycle of learning and innovation that can help you adapt to any situation, exploit any opportunity, and transform any vision into reality.

  • PDCA is a cycle of action and results that can help you take charge of your destiny, make a positive impact on the world, and live with passion and purpose.

Here is how the PDCA approach works

  1. Plan: The first step is to plan your strategy.
    You need to identify the problem you want to solve, or the goal you want to achieve. You need to analyze the root causes of the problem, or the key factors of the goal. You need to set clear and measurable objectives for improvement. You need to plan the actions and resources needed to achieve the objectives. You need to anticipate the risks and challenges that may arise along the way.

  2. Do: The second step is to execute your plan.
    You need to implement the actions you planned, preferably on a small scale at first, and collect data on the results and effects of the actions. You need to test your assumptions and hypotheses, and see if they match reality. You need to be flexible and agile, and ready to adjust your plan as you go along.

  3. Check: The third step is to evaluate your results.
    You need to compare the data you collected with the objectives you set, and measure the effectiveness and efficiency of your actions. You need to identify any gaps, errors, or deviations from your plan, and look for possible causes and solutions. You need to learn from your mistakes and successes, and document your findings and insights.

  4. Act: The fourth step is to improve your actions.
    You need to take corrective actions to address the gaps, errors, or deviations you found, and standardize the successful actions. You need to communicate and share your results and lessons learned with your team and stakeholders. You need to prepare for the next cycle of improvement.

By following this iterative cycle, you can continuously monitor and adjust your strategy in response to the changing situation and environment. You can also foster a culture of learning and innovation in your company, and improve your performance and competitiveness.

How to apply this method in practice?

How do you make it work for your company?

The PDCA model can be applied in small companies as well as large ones, as long as there is a clear problem to solve or a goal to achieve.

The lean office approach can help small companies to streamline their administrative processes and reduce waste, such as waiting time, errors, overproduction, inventory, etc.

Examples of small companies using the lean PDCA model to achieve their goals :

  • A small accounting firm wants to save time and money on tax returns.
    It uses PDCA and a software tool to automate tasks like data entry, calculation, and verification. It tests the new process on some clients and gets feedback on quality and speed. It checks the results and finds 30% time and 20% cost reduction. It then applies the new process to all clients, and monitors their satisfaction.

  • A small online retailer wants to boost sales and loyalty.
    It uses PDCA and a marketing strategy with a loyalty program, discounts, free shipping, and emails. It tries the new strategy and collects data on sales, revenue, and retention. It checks the results and analyzes how each action affects behavior. It then modifies the strategy based on results, such as more discounts and emails.

  • A small consulting firm wants to enhance project management and delivery.
    It uses PDCA and a software tool to track tasks, deadlines, budgets, and communication. It trains staff on the new system and uses it on a pilot project. It checks the results and evaluates how the system improves efficiency and effectiveness. It then improves the system based on feedback from staff and clients, such as more features and simpler interface.

By following this iterative cycle, the company can continuously monitor and adjust its strategy in response to the changing situation and environment. The PDCA approach can also help the company to foster a culture of learning and innovation, and to improve its performance and competitiveness.

How to use PDCA and Kaizen to achieve excellence in your organization

PDCA and Kaizen are two concepts that are often used in the context of continuous improvement and quality management. They both aim to help organizations and individuals achieve better results by applying a systematic and structured approach to problem solving and process improvement.

The kaizen approach is a philosophy and methodology that aims to achieve excellence by making small, incremental changes to processes and systems. It requires a rigorous and structured approach to identify areas for improvement, develop and implement solutions, and measure the impact of those solutions.

PDCA is the essence of managerial work: making sure the job gets done today and developing better ways to do it tomorrow.

The benefits of Kaizen for change management

To engage the team in a kaizen approach and manage the change, here are some key steps:

  • Communicate the vision and goals of the kaizen project to the team.
    Show them why the change is necessary, what benefits it will bring, and how it fits with the organization’s values and mission. Use data and facts to support your case, and address any concerns or questions from the team.

  • Involve the team in the planning and execution of the kaizen project.
    Ask them to share their ideas, suggestions, and feedback on how to improve the current processes and systems. Use tools such as brainstorming, fishbone diagrams, or 5 whys to find root causes and potential solutions. Form a cross-functional team of staff members who are directly involved in or affected by the processes and systems to be improved.

  • Implement the solutions on a small scale at first.
    Collect data on the results and effects of the changes. Use tools such as PDCA (Plan-Do-Check-Act) cycle or A3 report to monitor and evaluate the progress and outcomes of the kaizen project. Compare the data with the baseline and the goals, and find any gaps, errors, or deviations from the plan.

  • Take corrective actions to fix the gaps or errors and standardize the successful changes.
    Communicate and share the results and lessons learned with the team and other stakeholders. Recognize and reward the team’s efforts and achievements, and celebrate their successes.

  • Prepare for the next cycle of improvement.
    Find new areas for improvement, or refine existing ones. Repeat the steps above until you reach your desired results.

In summary, Striving for excellence with PDCA and Kaizen

Excellence is an ongoing journey, not a destination. How can organizations navigate challenges and refine strategies?

The Power of PDCA (Plan-Do-Check-Act): PDCA drives continuous improvement, aiding problem-solving and adaptability.

PDCA in Action:

  • Plan: Formulate strategy, set objectives, plan actions, and anticipate risks.
  • Do: Execute the plan, begin small, collect data, and stay flexible.
  • Check: Evaluate outcomes, measure effectiveness, identify gaps, and learn.
  • Act: Improve actions, standardize success, communicate results, and prepare for the next cycle.

Using PDCA and Kaizen for Excellence:

  • Kaizen focuses on incremental improvements.
  • Key steps:
    • Communicate the vision.
    • Involve the team.
    • Implement incrementally.
    • Take corrective actions.
    • Prepare for continuous improvement.

Incorporating PDCA and Kaizen fosters adaptability, strategy refinement, and excellence.

“Plan, Do, Check, Act is a simple yet powerful formula to drive continuous improvement and solve complex problems effectively.”

Shigeo Shingo