Happy CEO

In your international business development, you have built up your customer database, prospected, recruited your first agents or distributors. Good ! And now, what’s next?

Why hiring a field coach is needed ?

Because your success depends on the animation of your export offer.

Organize the attractiveness of your product offer.
When you have met your contacts for the first time, you must constantly maintain your brand attractiveness and use performance factors with the help of regular information materials and promotions. To do this, you have to juggle between creativity of the media, rhythm of the relationship and control of the results to maintain the impact of your business appeal.

And yes. Men and women are irrational sentient animals. You must encourage impulse buying. Because if a part of our brain is very rational, the other is totally thoughtless. Think about the problems of your customers and play on the feelings that your offer evokes!

Invest in people ! Show yourself ! Have fun !

If you are boring, your customers will avoid you. Do things with passion and enthusiasm. If you push yourself and play hard, your customers will identify themselves. Inspire them! To achieve this, you must prepare yourself properly and do not neglect any detail of your negociations and operations.
An attractive offer is an offer that appeals to the customer, in an atmosphere where he feels good, comfortable and reassured. It is a question of putting him in condition so that its purchase is first of all synonymous with pleasure.

Dramatize your business scenarios.

How to please your customers ?

1. Use sensory marketing techniques using the 5 senses of the consumers to influence emotions.
2. Write and improve all the stages of the sales steps in a human, lively, funny, amusing, innovative, differentiating way.
3. Offer information, POS (Point of Sale Advertising), marketing materials to your agents and distributors. Tip : Have them translated and controled before the printing and distribution.
4. Carry out a commercial diagnosis of your distributor. You will measure the attractiveness of its point of sale, its website, its ease of access, the impact of the store or the site, the visibility of the brand, the credibility, the range offer…
5. Set simple common goals, milestones and take action together.

Animation operational process

1. Action 1. Is my product attractive for export?
2. Diagnosis of the lack of attractiveness of your product marketing and your commercial events.
3. Set corrective actions on the animation and satisfaction tasks.
4. Improve cross-marketing & cross-merchandising.
5. Organize the evaluation of the impact of animation actions.
6. What’s the impact of your actions on the participation, visits, requests.
7. What’s the impact on sales, baskets, margins.
8. Return to action 1.

How to make a product attractive ? Keep it simple!

Use neuroscience to influence emotions and decisions.

1. What is the consumer universe of your product range ?
2. Think of a clear product offer, a beautiful universe.
3. Revisit your product sheets. Your signal must be pure, uncluttered, attract attention, make people want to buy.
4. One product = one message. Make an incentive presentation.
5. The contact must be easy, attractive and seller.
6. Everything must provide immediate pleasure to your customer.

Is the job of field coach made for you?

Implement your own commercial activities in the field in direct contact with customers.

The important thing is to be dynamic, tenacious, to forget your bias and to have a sense of challenge. To be successful, you must master your presentation and maintain your leadership as a facilitator through extensive theatrical preparation work. These strenghts comes through lessons, training and practice.

How to energize your animations?

Think Party. Be original. Have fun. Create an event with a general theme, a strong message. The goal is to invite people to have a nice time with you.

Ideas ?

• Offer a small gift.
• Share around a food, drink tasting.
• Organize a contest for the occasion. Keep it simple by using the theme of your event. At the end of the animation, designate the winner and offer him a gift.
• Tell a great story during your speech.
• Use video. Film during the event and take photos to animate your social networks.
• Decorate the place of your animation by creating the atmosphere of the chosen theme.
• Demonstrate. Take the opportunity to train your customers and partners.
• Make a flash sale!

Animating your network well means differentiating yourself from your competitors.

“Happiness is attractive. Once you decide to be happy, you attract great things into your life.”

Robert Holden