We learned a very easy to remember method during our time at the university of Buckingham, England, that we would like to share with you. We find this method very effective when it comes to planning your export strategy. It can also be used for any type of strategy or project. We still use it very often. It is articulated around three points.
Where are we now and where do we want to be ?
Here you deal with the following aspects: Export market study, potential customer, Company environment, Internal diagnosis, quantitative and qualitative objectives.
How could we get there?
You are dealing here with aspects; Planning your strategy, export marketing action plan, market entry strategies, product management (standardization or differentiation).
How do we ensure arrival?
Here you will decide what is your policy in terms of communication, price, distribution, logistics and above all set up a control system.
“However beautiful the strategy, you should occasionally look at the results.“
Winston Churchill
Happy CEO 