Your activities have different degrees of internationalization.
Often, there is confusion of terms when we’re talking of a company which has an international activities.
What is the difference between a company :
International ?
Transnational ?
Multinational company ?
Global ?
It is necessary to distinguish each of these terms which have a particular meaning with a very different degree of interaction of companies with foreign countries.
International companies just import and/or export goods. There is no investment outside of their home countries.
Transnational companies are those that manufacture abroad. Depending on the company’s processes, the technical functions are abroad (IT, CAD Design, Manufacturing, R&D, After-sales service) for savings reasons and the commercial, marketing and financial activities remain in the country of origin.
Multinational companies have multiple investments abroad, subsidiaries, factories… but operations are decentralized in each country in order to better adapt to local demand. Each country, for example, will have its own marketing, financial, sales and after-sales service… All operations are neither centralized nor coordinated.
The global companies have also invested and are present in many countries but unlike the multinational, they market their image and their brand under exactly the same name and image and only the head office decides on the global strategy. The research here is to reduce costs and be efficient through volume and brand pull effectiveness.
“In today’s interconnected and globalized world, it is now commonplace for people of dissimilar world views, faiths and races to live side by side. It is a matter of great urgency, therefore, that we find ways to cooperate with one another in a spirit of mutual acceptance and respect.”
Dalai Lama
Happy CEO 