Think about the positioning your company on all of the 6 criteria of the Export star by creating a matrix for each export market. If you manage to perform well on at least two axes, you have a chance of penetrating the market locally.
Communicate on these two axes and improve as much as possible the image of the other 4 components in order to succeed in your development.
The quality of a successful strategy is to fight on the two strongest assets in hand.
Often at international scale, to penetrate a new market, it will not be possible to aim for excellence in all criteria by lack of resources. Focus on at least 2 priority strenghts of the export star to sustain your international presence.
“If you focus on success, you’ll have stress. But if you pursue excellence, success will be guaranteed.” Deepak Chopra
Happy CEO 