Export. Reasons for failure.

Business failure

  • You are poorly targeting your international markets.
  • You overestimate your potential customers.
    Your product range is not wide enough or does not add anything more to be competitive in certain foreign markets.
  • You neglect your communication.

Financial failure

  • You underestimate the financial needs generated by an international approach.
  • The costs of access to export are too high for the capacities of your company.
  • Your international strategy is based on an unrealistic income statement.
  • You do not control payment terms.

Technical failure

  • You lack or your employees lack of international skills and experience.
  • The techniques used by the company are outdated or even obsolete.
  • Your supply chain and stocks are poorly managed or bad choices have been made by your teams.
  • You are experiencing quality, service or product issues in certain markets.

Human failure

  • There’s a disagreement with your associates.
  • One of your partners is defaulting. Worse, dishonest.
  • You have serious personal problems.
  • There is a human resources problem in certain geographical areas.
  • You neglect the intercultural dimension in your international relations.
  • Your management is not efficient enough.

“Failure is an option here. If you’re not failing, you’re not innovating enough.” Elon Musk