Business failure
- You are poorly targeting your international markets.
- You overestimate your potential customers.
Your product range is not wide enough or does not add anything more to be competitive in certain foreign markets. - You neglect your communication.
Financial failure
- You underestimate the financial needs generated by an international approach.
- The costs of access to export are too high for the capacities of your company.
- Your international strategy is based on an unrealistic income statement.
- You do not control payment terms.
Technical failure
- You lack or your employees lack of international skills and experience.
- The techniques used by the company are outdated or even obsolete.
- Your supply chain and stocks are poorly managed or bad choices have been made by your teams.
- You are experiencing quality, service or product issues in certain markets.
Human failure
- There’s a disagreement with your associates.
- One of your partners is defaulting. Worse, dishonest.
- You have serious personal problems.
- There is a human resources problem in certain geographical areas.
- You neglect the intercultural dimension in your international relations.
- Your management is not efficient enough.
“Failure is an option here. If you’re not failing, you’re not innovating enough.” Elon Musk

